Blocking Firefox for the Sake of Advertisments

21 08 2007

Apparently some websites are now using software that blocks the Internet browser FireFox, because Firefox supports an add-on that displays web-pages without showing the advertisements on those pages.

Since the makers of Ad Block Plus as well as the filter subscriptions that accompany it refuse to allow website owners control over their own intellectual property, and since FireFox actively endorses Ad Block Plus, the sites linking to this page are now blocking FireFox until the resource theft is stopped.

This is an interesting case to say the least.  On the one hand, the idea that not viewing the ads constitutes ‘theft’ is complete bull – publicly available material will inevitably be viewed however the public wants to view it.  On the other hand, if a company wants to block Firefox users from viewing their website, that’s their prerogative. 

I would think that blocking about %35 of people who browse the Internet from seeing your website would be a bad policy, especially if you’re trying to sell something.  I use FireFox and if I came across a website that displayed this message:

You’ve reached this page because the site you were trying to visit now blocks the FireFox browser. 

I’d probably just not visit the site.  I have no doubt that with the advent of things like Firefox’s ad-blocking add-on and digital video recorders that advertisers will find other ways of getting their messages across.  And the more they fight against these things, the more the public will dislike them.

firefox

p.s. i wonder if routing a page through google’s translator is a work-around for this issue.

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2 responses

21 08 2007
Stephen

It’s yet another case of the Old Ways trying to cram themselves into the New Ways. It doesn’t fit, but they’ll go ahead and lurch forward regardless.

21 08 2007
Mitchell

like trying to shove a square peg through a series of tubes.

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