The Ethiopian Review has a great article listing the top ten reasons why we should hate cell phone companies. I’ve always thought that I was getting screwed, and evidently I was right:
For example, Verizon plays: “At the tone, please record your message. When you have finished recording, you may hang up, or press 1 for more options. To leave a callback number, press 5.”
Everyone already knows how to leave a voicemail message. Apple required AT&T to drop the requirement, for example, and somehow iPhone users are still communicating with each other.
Pogue estimates that Verizon, for example, takes $620 million a year away from customers for all the collective “minutes” required to listen to these messages. That’s just one carrier, and just one example of how carriers make money by optimizing what they call Average Revenue Per User (ARPU).
I’d love to hear a rebuttal to this article from the cell phone companies.